In a previous article, we discussed the growth of self-service checkouts in retail as a technology that is increasingly being adapted in the face of COVID-19 to address its negative effects. However, self-service checkouts are not the only technology that gained momentum during COVID-19, online shopping also gained in popularity.
Many of the Canadian consumers were forced to turn to online shopping when the pandemic measures came into place. This compelled many retailers to take the plunge and adopt an e-commerce platform. For those already online, it forced them to increase their presence.
While total retail sales have decreased 17.9% from February to May, online sales reached a record $3.9 million in May, a 99.3% increase compared to February*. Online shopping has experienced a record increase in recent months, up 110.8% compared to May 2019.
*Read the full article here
In addition to increasing its popularity among consumers, online shopping brings many benefits to you as a retailer.
1. Reach more customers and even new ones.
2. Improve the overall customer experience for your existing clientele by providing them with a safe and fast shopping experience.
3. Unlike your actual store, your online store stays open 24/7 so you do not miss a sale therefore, increasing your sales when your actual store is closed.
4. Onlines sales also allow you to collect valuable information about your costumers, allowing you to get to know them better therefore, enabling you to offer them promotions corresponding to their needs.