Presently, we are all living in a period of great turmoil in the retail sector and you, dear customers, must, as best you can, try to find solutions to the various problems that have arisen.
You have found ways to reduce the risk of transmitting the virus but, despite the numerous measures put in place, you must facilitate and continue improving the customer’s shopping experience in the store.
Even with respect for the social distancing rules, some customers are afraid of finding themselves shopping through a crowd of customers. As a result, they are turning away from in-store shopping to e-commerce.
The need to have employees assigned to disinfection and to the entrance of the store causes a shortage of manpower to respond quickly to customers, thus creating an increase in waiting lines. The COVID-19 crisis is accelerating the transformations of retail as we know it and it is essential for all retailers to adapt to this new reality.
Consumer purchasing behaviour has changed dramatically with the current crisis. Retailers must also take this into account, especially since it is predicted that there will likely be a second wave as people return to school (from elementary to university).